Evidently, something has changed in the way that comics are produced and marketed, and one may well surmise that this change of formats is linked to the change in cultural status they have experienced in the past few decades. In 2002, DC Comics started its series of Absolute Editions, which reprint popular titles that originally appeared as pamphlets in oversized hardcover books (complete with dust jacket, slipcase, and ribbon) that cost between $ 50 and $ 100. By reducing the page size and opting for the cheapest paper and ink, Harmsworth was able to undersell his competitors’ penny-priced output and created a publishing success that was widely imitated and ushered in the age of comics as a mass medium (Sabin, Adult 21). 1 I would like to thank Bernhard Metz for instigating this essay and Judith Brand, Andreas Mahler as (.)ġIn 1890, British media mogul Alfred Harmsworth launched the halfpenny comic magazine.
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